Italian Appliance Manufacturers Invade America
It's not just Fiat that is invading the U.S. with their cute little Italian cars, Italian appliances have also been hitting our shores. Although I've mentioned Italian brands in previous blogs, see below, they just keep coming!
Here are some more recent “incursions” into the American market. These 3 brands are brought to the U.S. by the Vetta group, an agency representing European manufacturers in the North American marketplace.
Fulgor Milano is an appliance brand that's been around Italy since 1949. Recently acquired by Meneghetti S.p.A., Fulgor Milano's line of wall ovens and cooktops should compete in the mass premium market space against brand such as KitchenAid, Bosch, and GE Profile. The line features an attractive lineup of wall ovens, as well as electric radiant, induction, and gas cooktops in a variety of styles and sizes. The products clearly show off the Italian influence, and there are some unique configurations. It's great to see a new “look” in the mass premium space.
Falmec is a line of high end vent hoods, reminiscent of other luxury Italian hood brands. Manufactured in Falmec's facility in Northeast Italy, Falmec produces an extensive array of luxury hoods claiming to include the quietest hoods in the world.
Fhiaba's heritage goes back to the Baron family in the 1970's creating professional refrigerator products and later building professional equipment for the foodservice industry. In 2004, the family launched Fhiaba in order to supply “a range of integrated, built-in and freestanding refrigerators” to the high end consumer market. It's uncertain what the exact status of Fhiaba is in the U.S. as of this writing. It appears that they may be readying to get the necessary approvals to market the product here. However, Consumer Reports has issued as stinging review of the brand (click on link below). My view is to just wait and see when the product does finally launch in the U.S.
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