When to buy Christmas presents

Black Friday not always best for Christmas purchases.

It’s nice to brag about the killer price you got by shopping a midnight Black Friday sale, and while that is great news when factual, the truth is that today’s Black Friday price on a KitchenAid mixer is the same as last year’s price.

The Wall Street Journal hired a research company to analyze prices for two plus years to determine when prices for certain items and categories went up or down over time. While the researcher did confirm that for some item prices were lowest early in the holiday season, significantly this is often not the best time to purchase many products.

For example, the lowest price of a Samsung LCD big screen TV was actually in October, and went up almost $200 on Black Friday. According to the WSJ,

“It turns out that gifts from Barbie dolls to watches to blenders are often priced below Black Friday levels at various times throughout the year, even during the holiday season, and their prices follow different trajectories as the remaining shopping days tick down.”

For example, luxury items such as jewelry and watches tend to spike up throughout the holiday season. The Citizen watch tracked by the research firm does not change in model number or style each year. Also, luxury items such as this are often last minute purchases and not very likely to be price-shopped on Christmas Eve.

So, if you scored big time on Black Friday good for you, but if you’re still looking for a deal don’t worry. If you can wait long enough for that Citizen watch the lowest price in over two years was in March.

 

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