Category Archives: Books

Books

Small Business Marketing

Guerrilla Marketing I was doing some research today, and I came across the name of Jay Conrad Levinson, the author of the book Guerilla Marketing (1984), and the founder of the Guerilla Marketing movement. Unfortunately, Mr. Levinson, died in 2013. … Continue reading

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Books and Beaches

Cannon Beach Book Store On our recent vacation, my wife and I spent a few days on the Oregon Coast at the lovely town of Cannon Beach. Whenever visiting a new place, I always want to find the local book … Continue reading

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Must Read for anybody who deals with customers

Seth Godin's Oct. 20th blog. Marketing Guru Seth Godin has one of my favorite blogs. His Blog on Oct. 20th titled The Complaining Customer Doesn't Want a Refund is a classic. Big companies are so bogged down in process that … Continue reading

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Amazon.com and the Retail Revolution

Amazon Locker – 1 More Nail in the Coffin or… Can Brick and Mortar Retailers Fight Back? I'd heard of Amazon.com's Lockers some months ago, but never seen one until a couple of weeks ago. While vacationing in London near … Continue reading

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A visit to a San Francisco Landmark – City Lights Bookstore.

On a recent trip to San Francisco we made a visit to North Beach, a pilgrimage of sorts to City Lights Bookstore. Founded in 1953 by the poet Laurence Ferlinghetti and Peter Martin, City Lights is both a bookstore and … Continue reading

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