Tag Archives: advertising

New JCP Ads During the Oscars

JCPenney's risky new ads at The Oscars Continuing to bleed cash quarter after quarter, JCPenney (JCP) embarked on a risky new advertising campaign at the 2013 Oscar Show. They had 6 new ads, including the premier 90 second Dear Dreamer … Continue reading

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Peter Drucker on Inbound Marketing

Is Inbound Marketing an old idea? In 1999 Seth Godin published the book, Permission Marketing proposing that marketers change from traditional print, TV, and direct mail advertising that Godin refers to as “interruption marketing” to permission marketing. In permission marketing … Continue reading

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Three ugly truths about appliance sales on Black Friday

Appliance buyers and sellers beware Black Friday While shoppers love those Midnight Specials, and fight to get through the doors of the big box stores for the lowest price electronics and kitchen gadgets, appliance purchases can be another matter. Here … Continue reading

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Is your internet marketing strategy headed for trouble?

The New Internet Marketing Mantra Quit looking for customers. Make it easy for customers to find you. We've heard it all before, dismissed it, and gone on doing the same things we've been doing, only with more enthusiasm. This time … Continue reading

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J.C. Penney new retail strategy is missing something – customers

Having written a couple blogs regarding J.C. Penney's new retail strategy, I decided to do some empirical research and visit a couple of their stores. I felt well-versed on what they were trying to do, but wanted to see for … Continue reading

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PCBC2012 Day 2 – Connecting with Customers

  Keynote address – Gary Vaynerchuk Thurs. morning's Keynote speaker, Gary Vaynerchuk founded a multi-million dollar wine business on line and lived to tell about it. Not only did he live to tell about it, but he's written two how … Continue reading

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Time to begin YOUR Spring Training?

Spring is in the air. Play Ball! It’s one of my favorite times to be living in Arizona. Gorgeous weather and Spring Training – when the baseball players (and fans) descend on Arizona for the annual rites of Spring, not … Continue reading

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