Tag Archives: internet

Drones and Taxes at Amazon.com

Big News for Amazon isn't Delivered by Drone Amazon.com's recent announcement that it is working on a long-range plan to deliver packages by drone was upstaged Monday by the Supreme Court. In this instance, the court did not deliver a … Continue reading

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Delivering the Customer Experience

Win the Online Shopping Battle 4 Ways to Compete against Internet Appliance Sellers (and others) A 1999 book The Experience Economy by Joseph Pine and James Gilmore has become a handbook for winning customers for life by marketing experiences. Their … Continue reading

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7 Ways to Fight Online Retailers

Competing with Amazon.com   Best Buy is planning on shrinking the size of their stores while Barnes and Noble has announced the shuttering of as many as 1/3 of their locations. Clearly, big online sellers such as Amazon.com are eating … Continue reading

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Peter Drucker on Inbound Marketing

Is Inbound Marketing an old idea? In 1999 Seth Godin published the book, Permission Marketing proposing that marketers change from traditional print, TV, and direct mail advertising that Godin refers to as “interruption marketing” to permission marketing. In permission marketing … Continue reading

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Is your internet marketing strategy headed for trouble?

The New Internet Marketing Mantra Quit looking for customers. Make it easy for customers to find you. We've heard it all before, dismissed it, and gone on doing the same things we've been doing, only with more enthusiasm. This time … Continue reading

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