Tag Archives: JCPenney

Where JC Penney Went Wrong

Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading

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Saving JC Penney

5 Step Plan to Save JC Penney 1. √ Fire CEO Ron Johnson 2. √ Re-Hire previous CEO 3. √ Hire Blackstone to sort out financial options 4. ? Get customers back 5. ? Move forward In the last few … Continue reading

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Three Retail Giants Struggle

The Saga of Best Buy, Barnes & Noble, and JCPenney These three retailers have been the subject of many blogs on this site, and are back in the news. Read what's new: Best Buy Best Buy has seen an uptick … Continue reading

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New JCP Ads During the Oscars

JCPenney's risky new ads at The Oscars Continuing to bleed cash quarter after quarter, JCPenney (JCP) embarked on a risky new advertising campaign at the 2013 Oscar Show. They had 6 new ads, including the premier 90 second Dear Dreamer … Continue reading

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JCPenney’s Failed Pricing Strategy to Change

JCP CEO Ron Johnson Changes Direction – Again Let the Sales Begin The biggest sale at JCPenney has been the 55% drop in the stock price since January 2012 when new CEO Ron Johnson rolled out an everyday low price … Continue reading

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Is it too late for JCPenney?

Will new JCP mini-stores and a $10 gift make a difference?   Despite a strong September for industry retail sales and somewhat optimistic forecasts, JCPenney's new strategy has failed to bring in consumers. Eschewing the successful promotional and heavy discount … Continue reading

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J.C. Penney new retail strategy is missing something – customers

Having written a couple blogs regarding J.C. Penney's new retail strategy, I decided to do some empirical research and visit a couple of their stores. I felt well-versed on what they were trying to do, but wanted to see for … Continue reading

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Why JCPenney’s new business strategy is failing

JCPenney recently announced a bold new everyday low pricing strategy, greatly reducing the number of sales events and specials in its stores. They heavily promoted their new approach as a more rational business model and a better deal for the … Continue reading

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