Tag Archives: Macys

Where JC Penney Went Wrong

Faulty Pricing Strategy Cost JC Penney Billions Former JC Penney CEO, Ron Johnson, implemented massive changes at JC Penney since taking over the helm in November 2011. But the change that led loyal customers to abandon JC Penney in droves … Continue reading

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Why JCPenney’s new business strategy is failing

JCPenney recently announced a bold new everyday low pricing strategy, greatly reducing the number of sales events and specials in its stores. They heavily promoted their new approach as a more rational business model and a better deal for the … Continue reading

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