Tag Archives: PK

Curing the Curse of Knowledge in Training

Knowing When Trainees need a KISS. In our last blog we discussed the Curse of Knowledge dilemma in training. Trainers often know too much. Since they can't remember what it was like NOT to know, they become ineffective at teaching … Continue reading

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First step to a successful PK or sales training session.

It all begins with the PK objective. Ask yourself this question: What is it that I would like to have happen as a result of this meeting? You’ll probably come up with an answer like, “I want them to know … Continue reading

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Making PKs and other sales training sessions work.

The initials P.K. stand for product knowledge. Just like the student in Gary Larson’s famous comic, the sales associates attending most PKs already have brains full of more information than they can possibly keep track of. They’re barraged by emails … Continue reading

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