Tag Archives: social media

6 Popular Posts from the Archives

Click to Read the Blog Post: The 7 Habits of Highly Effective Appliance Salespeople (July 21, 2012) 7 Ways to Fight Online Retailers (Feb. 6, 2013) Peter Drucker’s Advice: Don’t Solve Problems – Pursue Opportunities (Sept. 12, 2012) Lessons for … Continue reading

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Peter Drucker on Inbound Marketing

Is Inbound Marketing an old idea? In 1999 Seth Godin published the book, Permission Marketing proposing that marketers change from traditional print, TV, and direct mail advertising that Godin refers to as “interruption marketing” to permission marketing. In permission marketing … Continue reading

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How to start a business blog

3 easy steps to start blogging now 1. Secure a domain name. This is your website/blog address that people will use to find you. “Something-or-other.com”. Visit godaddy.com. They're probably the biggest and if you can put up with their annoying … Continue reading

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Is your internet marketing strategy headed for trouble?

The New Internet Marketing Mantra Quit looking for customers. Make it easy for customers to find you. We've heard it all before, dismissed it, and gone on doing the same things we've been doing, only with more enthusiasm. This time … Continue reading

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Social Media Epic Fail: Lessons from KitchenAid

Social Media gone awry: What KitchenAid did wrong and what they got right It’s been several days since KitchenAid’s disastrously offensive tweet during the Presidential debate, and the dust has now settled. Time to take a look at what went … Continue reading

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Peter Drucker’s Advice: Don’t Solve Problems – Pursue Opportunities

How do you spend your day? Professor, writer, and business consultant Peter Drucker, spent over 60 years advising some of the world's leading executives. Drucker identified eight practices of effective executives. One of them was: “They were focused on opportunities … Continue reading

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7 Reasons to Consider a Blog: Advice for Independent Retailers

You've got a good website. You've even setup a Facebook page, and you're considering Twitter and Pinterest. And now we're throwing a blog into the mix. Do you really need all this social media? Maybe not. You don't want to … Continue reading

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7 Lessons for Appliance Dealers from Indie Bookstores

Independent Appliance Dealers: Seven ideas to improve business Continue reading

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PCBC2012 Day 2 – Connecting with Customers

  Keynote address – Gary Vaynerchuk Thurs. morning's Keynote speaker, Gary Vaynerchuk founded a multi-million dollar wine business on line and lived to tell about it. Not only did he live to tell about it, but he's written two how … Continue reading

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The KBIS debate – should it be censored?

Last month, I posted a blog on this site Is KBIS Dead? and replied to my own question, “The show itself is far from dead.” However, I went on to point out the abysmal participation from major appliance manufacturers, and … Continue reading

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